If you know your hashtag from your HTML, your CTA from your CTR, and your MPV from your MPH, a role as a digital marketer in the fast-moving automotive industry could be the kind of career that revs your engine.
It’s an industry that has shed its somewhat unenthusiastic attitude to emerging technologies to become something of a trailblazer—not least because of the influence social media and search engines play in a buyer’s decision to part with their cash.
Savvy dealerships, suppliers and service centres are well aware of the level of research their customers are carrying out, which is why it’s crucial their websites, social media profiles and search engine results sing like Pavarotti in a freshly-waxed Ferrari.
However, some behind-the-times automotive companies continue to turn their noses up at the benefits a digital marketing professional on staff can bring … which is where you come in, fledgling digital marketer.
We’re outlining three ways you can learn the kind of skills that’ll make you an indispensable asset for automotive firms looking to attract new customers and retain existing business—and there’s much more to it than firing off a few tweets.
Take a look …
1. Gain a professional qualification
Many companies these days won’t give your CV a second glance unless it contains details of an undergraduate qualification. While it’s not the be all and end all (especially in an ever-evolving industry like digital marketing), a good uni qualification will help.
If you can’t justify leaving your current role (whatever that may be), you can always opt for an online qualification from a reputable institute like Anglia Ruskin Distance Learning. They offer a BSc (Hons) in Digital Marketing, which is accredited by the Chartered Institute of Marketing (CIM)
2. Check out Google’s learning suite
Google’s free Analytics Academy is a great place to start if you’re looking to get a handle on the kind of measurement tools and intelligent statistics that’ll help you learn how to apply hard data to track customer behaviour and improve business performance.
Likewise, Google’s free Academy for Ads is designed to give you the kind of interactive training that will help you turn your automotive industry employer’s advertising investment into the kind of revenue that’ll have your boss adding you to her Will. Probably.
3. Facebook Blueprint
Get it right on Facebook and your advertising spend and organic engagement will reap substantial rewards. One way to help you strike the right notes is to check out Facebook Blueprint, an eLearning series of free online courses to give you the inside track on Facebook and Instagram advertising.
It’s incredibly helpful if you’re a newbie in the space. It allows you to choose from a range of topics and customise learning paths that align with what your organisation is looking to achieve from the platform. All you need is a Facebook account to sign up.
Over to you …
Do you have any tips for someone looking to enter the automotive industry? Please let us know in the comments section, we’d love to hear from you.