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What makes these books so popular? Behavioral economist Michal Ann Strahilevitz points to five reasons why adult coloring books are trending. First, she notes the obvious – they are fun! “Every grown up has an inner child that just wants to play, and coloring books are perfect for that,” she explains. Second, “there is a nostalgia element, since coloring books remind us of childhood.” The third factor driving coloring book sales is relaxation: “So many things in life are hard, but coloring in a coloring book is easy. It’s a nice way to relax.” Fourth, coloring books tap into our desire to be creative without requiring any drawing skills. “These books let us be creative with choice of color and create something lovely and unique, and best of all, we don’t have to be any good at drawing to make something pretty.” Finally, Dr. Stahilevitz attributes the proliferation of quality adult coloring book options itself as driving demand in the market segment.
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It turns out that adult coloring books have been around since the 1960s, but according to Najeeb Khan, founder of The Monthly Coloring Club — an adult coloring subscription service starting at $4 per month — the advent of social media is what has really boosted demand in recent years. “Social media made it easier to share finished work,” Khan explains, “which acts as a catalyst for the growth of the trend.”
Join the coloring-in craze and combat stress with one of our specially selected car-themed adult colouring books….
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Don’t forget your pens ….
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