Welcome to 365 Days of Motoring

An Everyday Journey Through Motoring History, Facts & Trivia

Belt up and enjoy this 365-day ride as you cruise past the most momentous motoring events in history. Packed with fascinating facts about races, motorists and the history of the mighty engine, this is a must-visit web site for any car enthusiast.

On This Day

Monday 30th October 1911

109 years ago

The Little Motor Car Company was founded primarily by William H. Little and William C. Durant in Flint, Michigan (US). After the Panic of 1910–11 and lack of cash from overexpansion that led to General Motors's Board to oust Durant, Durant began forming other car companies including Chevrolet and Mason Motors. Durant purchased the failing Flint Wagon Works and used the assets to set up the Little Motor Car Company and Mason. The Little company was charged with building a small car to fill the void left by Buick Motor's discontinuing the Model 10 and compete with the Ford Motor Company.The first Little was two-seater, 20 hp four-cylinder released in 1911, and was considered a better auto than Chevrolet. Durant ordered another model, the Little Six, to be produced by the company. The company purchased engines from Sterling, another Durant company. In 1912, Durant set up Republic Motors to distribute and market both Little and Chevrolet autos. To help Republic, Durant had Littles rebadged as Chevrolets, which increased sales for the vehicle. In July 1912, Republic was incorporated and became the holding corporation for Little, Chevrolet, and Mason companies. Little also worked at Chevrolet and recommended that Chevrolet construction be moved to Flint to solve pricing issues with the first Chevrolet and keep quality high. The Little plant thus started to build Chevrolets in 1913. However, this made the Little somewhat a duplicate of Chevrolet with the less-marketable name. Chevrolet bought the Little Company at the end of 1913.

1913 Little Four Roadster

1913 Little Four Roadster