Welcome to 365 Days of Motoring

An Everyday Journey Through Motoring History, Facts & Trivia

Belt up and enjoy this 365-day ride as you cruise past the most momentous motoring events in history. Packed with fascinating facts about races, motorists and the history of the mighty engine, this is a must-visit web site for any car enthusiast.

On This Day


Wednesday 8th May 1957

61 years ago

The 2,996th and final Lincoln Continental Mark II was produced. The Mark II sold for $10,400, the equivalent of a new Rolls-Royce or two Cadillacs (at least until the $13,074 Cadillac Eldorado Brougham out-priced it in 1957). In spite of this, Ford estimated they still lost over a thousand dollars per car on the 3,000 that were built. About 1,300 were sold in the last quarter of 1955 after the car's October debut at the Paris Motor Show; another 1,300 or so in 1956; and 444 in 1957, some with factory-installed air conditioning. Initially, Ford accepted losses on the Mark II in return for the prestige with which it endowed its entire product line; but after going public, tolerance for such losses fell. Famous owners included Elvis Presley, Frank Sinatra, Elizabeth Taylor, the Shah of Iran, and a cross section of the richest men in America. Taylor's car was a gift from Warner Bros. studio, and was painted a custom color to match her distinctive eyes.The car was featured in the 1956 film High Society, starring Sinatra, Bing Crosby, Grace Kelly, and Louis Armstrong.

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