Welcome to 365 Days of Motoring

An Everyday Journey Through Motoring History, Facts & Trivia

Belt up and enjoy this 365-day ride as you cruise past the most momentous motoring events in history. Packed with fascinating facts about races, motorists and the history of the mighty engine, this is a must-visit web site for any car enthusiast.

On This Day


Wednesday 12th June 1901

117 years ago

The first Peerless automobile was introduced. Established in Cleveland (US) in 1900 at 43 Lisbon Street, Peerless Motors began producing De Dion-Bouton "machines" under license from the French Company. Engineer Louis P. Mooers designed the first Peerless models, as well as several proprietary engines.[3] The first Peerless-branded vehicles appeared in 1902, with a front-mounted engine driving the rear wheels through a shaft. This later became the standard vehicle propulsion layout for automobiles. In 1904, Mooers penned the Green Dragon racecar and enlisted Barney Oldfield to drive it. The Green Dragon brought notability and success to Peerless, as Oldfield used it to set a number of early world automobile speed records. In 1905, the 35-horsepower Green Dragon, competed in the world's first 24-hour endurance race in Columbus, Ohio. Piloted by Earnest Bollinger, Aurther Feasel, and briefly by Barney Oldfield, the Peerless led the race for the first hour before crashing into a fence, later finishing in 3rd place. From 1905-1907, Peerless experienced a rapid expansion in size and production volume. As the Peerless namesake grew in fame, the company began producing increasingly higher-priced models with a focus on luxury. Notable customers included Cornelius Vanderbilt and John D. Rockefeller. In 1911, Peerless was one of the first car companies to introduce electric lighting on their vehicles, with electric starters added in 1913. In 1915, the firm introduced its first V8 engine, intending to compete with the Cadillac V8 introduced a year earlier. This model became Peerless' staple production vehicle until 1925, when engines produced by other manufacturers were first used in Peerless models. During World War I, Peerless manufactured military vehicle chassis and trucks.In 1929, the entire Peerless range was redesigned to compete with other vehicles produced by Stutz and Marmon. This move saw increased sales, and for 1930 another design refresh was undertaken. The Peerless-designed V8 was replaced by a Continental straight-8 as a cost-saving measure. However, the Great Depression that began in 1929 greatly reduced the sales of luxury automobiles. Peerless stripped down production and attempted to market one line of vehicles to wealthy Americans who were not affected by the depression. In 1930-31, Peerless commissioned Murphy Body Works to design what the company envisioned as its 1933 model. The task was assigned to a young Frank Hershey, who produced a remarkably clean, elegant vehicle. A single V16-engined 1931 Peerless was finished in June 1931, the last Peerless ever produced. Peerless remained an idle business until the end of Prohibition in 1933 allowed the manufacture of alcohol. Peerless then revamped its factory and gained a license to brew beer under the Carling Black Label and Red Cap ale brands. Hershey's single prototype remained in Peerless factory until the end of World War II and it is now owned by the Crawford Auto-Aviation Museum. The following Peerless vehicles are deemed "classic cars" by the Classic Car Club of America (CCCA): 1925 Series 67; 1926 — 1928 Series 69; 1929 Model Eight-125; 1930-1 Custom 8 and the 1932 Deluxe Custom 8. However, all Peerless vehicles are considered collectible.

1905 Peerless advertisement

1905 Peerless advertisement

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