Welcome to 365 Days of Motoring

An Everyday Journey Through Motoring History, Facts & Trivia

Belt up and enjoy this 365-day ride as you cruise past the most momentous motoring events in history. Packed with fascinating facts about races, motorists and the history of the mighty engine, this is a must-visit web site for any car enthusiast.

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On This Day

Wednesday 22nd July 1908

113 years ago

Albert Fisher and his nephews, Frederic and Charles Fisher, established the Fisher Body Company to manufacture carriage and automobile bodies. Albert Fisher personally supplied $30,000 of the company’s total of $50,000 in initial capital. Charles and Frederic had been trained in their father’s carriage building shop and supplied the technical know-how required at the company’s inception. Fisher Body quickly abandoned carriage building to concentrate on car frames. By 1910, Fisher supplied some car bodies for General Motors (GM), and in 1919 GM purchased controlling interest in the company to shore up a supplier for its car bodies. At that time, Fisher was the largest supplier of car bodies in the world. The Fisher brothers were early advocates of closed-body, steel and wood frames, and they pre-empted their competition by creating more closed-bodied cars than open-bodied. They were also early in their adoption of aluminum and steel frames. Fisher Body completed a total merger in 1924 after their initial contracted agreement to supply bodies to GM had expired. On June 30, 1926 GM traded 667,720 shares of its own stock, at a market value of $136 million, for the remaining 40 percent of Fisher Body. The firm became the Fisher Body Division of GM, and was still headed by the Fisher family. The Fisher family remained in control of the Fisher Body Division until 1944, though brothers Lawrence and Edward were on the Board of Directors until 1969. The Fisher family’s impact on the automotive industry is second only to that of the Ford family. Every GM body between 1919 and 1944 passed the approval of a Fisher man.

Fisher Body Plant 21, Detroit, Michigan - 1923

Fisher Body Plant 21, Detroit, Michigan - 1923